A senior commercial advisor position working directly with founders and leadership to sharpen positioning, refine the sales story, and improve sellers confidence in high-stakes conversations. The focus is on clarifying differentiation, strengthening pitch structure, and supporting live deals so teams sell with clarity. Creative support is light and intentional, used only to remove friction from selling, such as pitch deck polish or clearer storytelling flow.

Hands-on partnership shaping how the business goes to market, ensuring sales, marketing, outbound, and partnerships all tell the same story. This tier focuses on improving pipeline quality, aligning messaging across channels, and equipping sales teams with the right narratives and proof to move deals forward. Creative work is activated as sales enablement, supporting pipeline creation and deal progression.

An embedded, fractional Head of Commercial or GTM, responsible for how the commercial system runs end-to-end. This includes sales narrative ownership, pipeline discipline, pricing and packaging, team coaching, and retention strategy. Creative becomes a scaling layer here, ensuring the commercial story is consistently expressed across sales enablement, campaigns, and launches.

A deep, end-to-end engagement for businesses entering a new phase, repositioning, moving up-market, or resetting growth. This tier redefines the commercial narrative, clarifies category leadership, and redesigns the GTM system. Creative plays a central role, bringing the new story to life through brand, campaigns, and launch moments.